Art Of The “M”

Writer, Director, Producers: Justin Freidus & Brian Havig

Producers: Allyssa Agro, Tim Gendimenico & Dzifa Yador
Channel: MTV

MTV, we hardly knew thee. What happens when the MTV On-Air Promos department decides to wake up and go all out with their branding? A campaign that truly just wanted to make “Cool Shit”. The airwaves were ours for the taking and my idea was to take the concept of “Rundowns” & “Menu’s” and SHOW the joke instead of telling. So although these pieces have NOTHING to do with the tone of the show - they have everything to do with the Channel.

Challenges: Here’s 10k & 2 days. Go! We filmed a total of 12 interstitials over 2 days. These were met with so much internal delight, that our president at the time sent them company-wide, only for me to end up with him in an elevator, left to point out that I was indeed the guy in the Go Go Outfit.

Scroll down to see some of my favorites!