Martha & Snoop Party Potluck Challenge Titanic
Martha & Snoop Party Potluck Challenge Titanic
Director: Micah Perta
Creative Director: Justin Freidus
Writers: Madison Calicchia & Justin Freidus
Producer: Joyeux Noel
Production Company: In House
To promote Season 3 of their VH1 show (Potluck Party Challenge), and further highlight they’re “Iconoic Duo” charm we had Martha Stewart and Snoop Dogg recreated the iconic “I’m flying” scene from Titanic. We had a few fun ideas in the running including one from Pulp Fiction (the dancing scene!) - ultimately Titanic won out because let’s face it… Titanic always wins out!
On Facebook, Martha Stewart’s own page shows a post of the spoof that has 429K views “doubled” their impression guarantee of 10M — delivering 17.7 million total impressions across platforms.
We were featured on Today and a fun side note: needed James Cameron’s approval to use the song and scene together!
